Social influence phenomena often are divided into conformity, compliance, and obedience categories. Powered by There are two major motivators to conformity: normative influence and informational influence. Informational influence is likely to be stronger when a person is uncertain about the correct interpretation of reality and/or the correct behavior in a given context and therefore looks to other group members for guidance. Informational influence and descriptive norms Social psychology is primarily concerned with learning how others influence our thinking, emotions, and actions in the field of psychological research. The large request is then followed by a second, more reasonable, request. Group strength, group size, immediacy, and similarity are all factors that can influence compliance in an individual. As the contestants on the show get to know one another and figure out who they want to form alliances with or work against, there are many instances where constants will attribute another person’s actions or attitudes to that person’s personal disposition. WordPress. It is informally defined as the tendency to act or think like members of a group. Informational influence and normative influence are the two types of influence outlined in Morton Deutsch and Harold Gerard's dual-process theory of social influence. A confederate is someone who is a part of the experiment, but who pretends to be a participant in the study. Human behavior is extremely complex, and so there are always numerous variables to consider when interpreting such studies. In a control group with no pressure to conform, participants had an error rate of less 1%. Removing this partner halfway through the study caused increased levels of conformity after their departure. When she sees Anthony next time, she starts out talking about her golfing trip last weekend, and later in the conversation she requests time off. The participant and confederates would be shown a series of cards that had a reference line and another card that had three comparison lines. Cleanr theme by WPShoppe. For more information, follow the main article links provided. Group size also influenced levels of conformity such that smaller groups resulted in less conformity than larger groups. Kelman's varieties A fraction of the way through the experiment, Zimbardo announced an end to the study. While we have learned and continued to learn from their results, they have been endlessly controversial. Obedience, in human behavior, is a form of social influence. Factors that influence compliance include the following: In addition to these factors, the following techniques have been proven to effectively induce compliance from another party. Following the Second World War—and in particular the Holocaust—psychologists set out to investigate the phenomenon of human obedience. Conformity may result from either subtle, unconscious influences or direct and overt social pressure. Give examples of groupthink, groupshift, and deindividuation. The results indicate that environmental factors have a significant affect on behavior. However, the influence of groups on the individual can also generate negative behaviors. While social psychology tends to be an academic field, the research that social psychologists perform has a powerful influence on our understanding of mental health and well-being. An internal (private) and external (public) change of behavior. While a follow-up of Milgram’s participants indicated that they did not experience any long-term distress, Zimbardo’s prison participants did. 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